Pay Per Click Or Post Internet Marketing

Wow! Your web site is finally finished and it looks good. Now, it is time to get started on helping people find your site. Many people have limited time and money for marketing, so what do you do? Well, it depends. Here we compare two types of Internet marketing techniques so you can select the one that is best for you.

Pay Per Click Marketing

The first Internet marketing technique, and one of the most common is Pay Per Click ads. Otherwise known as PPC ads, these are the sponsored links or the ads you find on the side of a web page. So, you may ask... How do they work? Well, first you set up an account with one of the search engines offering Pay Per Click
Next, create your ad
Then, enter key words that will work well with your ad
Apply a price on your ad, per click
Set your account limits

Pay Per Click marketing is a numbers game, and the key is setting up the best key words and selecting an appropriate value on the price per click and daily value.

Lets say you decide you can pay 50 cents per click and your budget for the day is $50USD. That means that ad could drive potentially 100 visitors per day to your site. 50 divided by .5 equals 100. With this type of marketing your expected return is 1% on average, which means that you can expect to get at least 1 person to engage, buy or use the services offered at your site. That equates to $50USD for that one transaction. Evaluate your offering to see if that rate makes sense for you.

Now, you could lower your price per click down to10 cents and with the same $50 a day budget you will get 50 divided by .1 equals 500 potential visitors. Using the same 1% expected return on average would now equal 5 buys or about $10 per transaction. Remember, if you lower your Pay Per Click rate, you lower your chances of exposure; your ad won't rank as high or show up as often as the ads that have paid more per click.

Pay Per Click ads can be low maintenance. Once you get your key words set, check them every so often to see how they are ranking. Make adjustments as needed. Also, remember; once you stop paying for the ads, they are gone. And, if you have a low budget it can be used up quickly in the morning, and then your ad will not be seen again until the next day.
If you do not have the budget for click ads, then try Post Advertising!

Post Internet Marketing

What is Post Internet Marketing? Well, there are many websites that allow any user to make a comment or add a post. This can be done in:


Blogs
Bulletin Boards
Social Networking Sites
Message Postings
Specialty Communities

Most of the time within your post you can add your web address. This is key! Here is how to Post Market.


Find a few sites where you can contribute your knowledge. Make sure they allow users to add a link or web address through a comment or signature line.
Comment. Spend an hour a week or a day and comment, participate and contribute.
Make sure to put your web address into your post or signature line to direct other users back to your site.
Now people will read your comment and depending upon the impression you leave with your comment they may want to learn more and if so, will click through to your site.
They find your site, like what they see even more and buy. It's that easy!

With post marketing you are building credibility and offering a taste of information that you possess. This technique causes people to see your name and link in many places. This is also good for Search Engine Optimization because the link in your name counts as an incoming link. So, if you post 5 comments a week and do that for a year you will have 260 incoming links and exposure points on the internet. These posts do not disappear. People will continually be able to find them! So, the time and effort that you spend on this lasts and lasts.

Now you are empowered with two Internet marketing tools that you can evaluate and use for your web site; both have a purpose and a market.

If you would like to work with a marketing company with integrity that knows how to provide the total package I invite you to view work with us.
http://www.managedwebsiteandhosting.com/
We work to educate you on how to market and increase your profits

By Peter DuMelle

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Internet Marketing Tips - Pay Per Click Split Testing Tips

Pay per click advertising is one of the greatest things that was ever created. You only pay for your ads if people click on them. How fantastic is that? And the basics of pay per click are very simple. Anybody can get up and running in no time at all. If you're already using it then you know how true that is. What you may not already know are ways to take your campaigns to the next level and make them even more profitable. That's where this article comes in.

By now you probably already know how to construct a decent pay per click ad. It's not easy to do when they only give you three lines to work with. As an experienced copywriter, used to writing 20 page sales letters, this was one of my biggest obstacles with this form of promotion. It took me a while to get the hang of the three line ad. Eventually, I realized that it wasn't much different from writing a sales letter. Essentially, you were focusing on your headline, your main benefit and your closing. Once I figured that out, the rest was a piece of cake.

But then I wanted to take those ads to the next level...by split testing them, just like I would a headline on a sales page. With pay per click, you always want to have one ad that is your control ad and then at least one ad to test against it. The ad that wins the test, as in which one gets the highest CTR, that ad becomes the new control ad. The question is, how DO you split test? I'm not talking about the technical part of setting up the ad. Anybody can do that. I'm talking about what you want to look for when split testing. Do you want to do a narrow split test or a wide one? What's the difference?

A wide split test would be testing one ad that is almost completely different from the control ad. There are almost no similarities between the two ads. Usually you will do wide split tests at the beginning because you want to find out what the best overall ad strategy is.

A narrow split test would be only making a slight change in the one ad. The change could be as simple as putting an exclamation point at the end of the line of one ad and leaving it off the other ad. It could be as simple as using www in the URL in one ad and leaving it out in the other. Yes, sometimes a subtle change like that can increase or decrease conversions.

The key to split testing is to start wide (completely different ads) and then work your way to narrow modifications. Eventually, you'll come up with the optimal ad for your product. Of course that's until the ad becomes so old that it loses its effectiveness altogether.

But that's a topic for another time.

To YOUR Success,

By Steven Wagenheim

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